Monday 13 May 2013

The male clutch.

I've always wondered how men carry around things. Women have handbags, totes, satchels, clutches, purses, the works. And the only bag I've seen men carry around are bagpacks, briefcases and suitcases.

What happens when you want to carry just your phone, your keys and your lighter? You obviously can't stuff them into your pockets, too tacky. You also can't carry a briefcase/bagpack just for these tiny things. What to do? Enter : The male clutch.

Louis Vuitton men's bag Fall 2011
How did this trend evolve?
It all started with the invention of tablets. These big gadgets fall between phones and laptops in size and productivity. Men loved these gadgets and started carrying them around in the hands with tablet holders thus resembling clutches. 
Since that time, clutches were popularized on runways. Louis Vuitton, Valentino, Burberry Prorsum, you name the brand. 



After the big designer brands, high street brands followed suit. Brands like Zara, Ted Baker, Reiss, Kenneth Cole to name a few have all featured male clutch/Technology holders in their recent campaigns.


What do you think of this trend? Would you go for it? Do let me know in the comments!

1 comment:

  1. Nice good job done.

    few suggestions..

    LV bag 2011 very old collection

    other collection looks like Autumn winter line where as summer collection is there on the rack.

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